Previous Award Winner’s Testimonials

The Flavours of Herriot Country Awards means so much to the winners of this prestigious award, as well as the acknowledgement and recognition, the publicity that the awards generate, gives them a really high profile. They can proudly display their Flavours of Herriot Country awards trophy as a mark of their outstanding achievements.

Here are just a few testimonials from past winners of the Flavours of Herriot Country Awards…..


‘The Flavours of Herriot Country Awards are particularly important to us since we’re seen to be winning on our own turf. Our local market takes notice of these awards and within days of becoming ‘Restaurant of the Year’ we were seeing lots of new customers as well as being congratulated by our long-standing customers who were clearly impressed. We were so pleased accept this prestigious award and enjoyed being involved with the friendly team which organised it all’

Gil Richardson

The Bruce Arms, Winner of Restaurant of the Year

“We are so excited to receive this award, it means so much to all our hard working & loyal team of staff here. We are all absolutely delighted.”

Caroline Nicholls

White Rose Book Cafe, Winner of the Tea Room of the Year

“Flavours of Herriot Country awards was the first we’ve entered in 24 years of running Yorks and I remember receiving the news that we’d won Breakfast of the year clearly. We were completely shocked that we’d won our fabulous trophy, and it just was the icing on the cake of a very busy hard year. Our trophy has pride of place in our front window for all the world to see as they stroll on by.

As regards publicity the few weeks afterwards we were receiving lots of new customers come to try our “award winning breakfasts” after they’d seen the results in the local press and social media.  Since then our trade has gone from strength to strength and I’m sure this must have something to do with it.

All I can say to anyone deciding to enter or not is , just do it, you never know, you might be a first time winner like us!!”

Yorks of Thirsk, Winners of Breakfast of the Year

“The positive impact we have seen since winning Tea Room of the Year at the 2016 Flavours of Herriot Country Awards has been dramatic. Our profile has significantly increased, along with footfall and subsequent trade.

Customers visiting have said they’d heard about the awards and have come along to see for themselves.
We can now prefix ‘Award Winning’ in our marketing, which always grabs attention.”

Upstairs at Institution, Winner of Tearoom of the Year

We were honoured to win “Locally Brewed Beer of the Year” in the 2015 Flavours of Herriot Country Awards. Having owned the brewery for just shy of three years, we felt it was testament to the hard work and dedication that we have put in since taking over, and of course it’s great to be able to fly the flag for craft beers in our local area! This accolade raised our profile in the local area, and it was great to be able to mention this when speaking with retailers and wholesalers about new and existing listings. We’d encourage other breweries to enter the awards – it’s quick, easy and free, and it’s time we put the micro breweries of Richmondshire and Hambleton on the map!

Wensleydale Brewery Ltd, Leyburn, Winner of Locally Brewed Beer of the Year”

Fr Terence Richardson, the Prior of Ampleforth said “The monks were delighted to win the Flavours of Herriot Country award for our drinks. We are very proud of our cider and our beer, and the other drinks that we produce. We are very pleased that the great quality of these popular drinks has been recognised by this award.

Ampleforth Abbey, Ampleforth

For me it is a fantastic reflection of the hard work and professionalism of the team here at Stamps Coffee Shop. Stamps is in the heart of the community of Great Ayton and winning the “Readers Choice” award for the last two years means so much to me. I really appreciate that our customers have taken the time and effort to vote for us; this makes the award really special and personal. The Flavours of Herriot Country Awards event itself is a fabulous opportunity to meet other small businesses in Hambleton, to hear their stories and celebrate their success. Long may it continue!

Stamps Coffee Shop, Winner of Readers Choice award

We were thrilled with winning Best Butcher 2014, it was a real boost for the whole team and has strengthened the quality of our brand in the consumers mind.

Roots Farmshop, East Rounton, Winner of Best Butcher

‘It’s great to be recognised for all the hard work and long hours and it’s a major confidence boost for the next stages in my career. It’s good to have an idea of how well you’re doing when compared to other chefs at a similar stage. I also enjoyed every minute of the competition and the pressure that it brought.’

Jack Baldwin

Young Professional Chef or Catering Student of the Year

“I just wanted to say, myself, and everyone from the Coppice Cafe had the most amazing day at the awards! It way surpassed our expectations, the food was amazing, and the host kept us all entertained. We all appreciate the huge amount of work that went into the event, and want to say thank you to everyone involved! We really hope to attend again next year so will carry on the hard work. Thank you again from everyone at the Coppice Cafe.”

The Coppice Cafe, Winner of the Cafe/Restaurant of the Year at a Visitor Attraction

“Winning the “Specialist Retailer of the Year” at The Flavours of Herriot Country award was in our view the turning point for our business.  The number of visitors to our shop has increased since the ceremony in December and many have seen the award proudly displayed in our front window.  On the strength of this success we have created more jobs for local people.  We are being approached for more diverse work and collaborations than before which is how we’d like our business to grow.

Mocha Chocolate Shop, Winner of Specialist Retailer of the Year

“The Flavours of Herriot Country awards gave me chance to push my chefs on, and to be ambitious while learning their trade. The ceremony is a great outing, celebrating our true passions”

Harrison Barraclough,

The George at Wath, Winner of Best Young Professional Chef of the Year.

Winning the flavours of Herriot awards was amazing! We have some outstanding talent in our region, and for us to be recognised as one of them was overwhelming. The day was simply unforgettable! Our business has gone from strength to strength! 

The Pantry, Thirsk

Winning “restaurant of the year” with Flavours of Herriot Country Awards was the icing on the cake for an exceptional 2015 for us. Being recognised that we were the best in our area for what we offer was a real morale boost for the whole team and encouraged us to continue working with the passion and enthusiasm which had won us the award in the first place. The response from the media and public was great, it really puts you on the local map and offers you an opportunity to shout about what you have achieved! Entry was simple. However you need to impress the judges by doing what you offer your guests every day and showing that your team strive for excellence and always want to exceed expectation in every aspect

The Hare Inn Restaurant, Scawton, Winner of restaurant of the year

It was a great honour to win a flavours of Herriot country award. As a Yorkshireman I am inherently proud of our heritage and what our amazing county has to offer. Awards like these have given me the confidence to try and take my business to the next level, as well as always striving for excellence to always make sure my award is justified!

The Curious Table, Easingwold

Winning the Best Farm Shop award 2014 at The Flavours of Herriot Country Awards has helped to establish Berry’s on the Yorkshire map as a quality, specialty farm shop & cafe. It is a high profile event respected by many.

Berry’s Farm Shop, Swinithwaite, Leyburn, Winner of Best Farm Shop award

Winning the Specialist Retailer of the year last year was a fantastic achievement for us. As a new business we were pitched against some already well established businesses and we were proud enough to be nominated. To actually win the award was such recognition of all the hard work we have put in throughout the year, and to win the award was a huge endorsement for us and really gave us the impetus to continue on. As well as the endorsement, we were given a huge amount of publicity and recognition which we still get the benefit from today.

Rounton Coffee, East Rounton, Winner of Specialist Retailer of the year





Irene Myers, Irene Myers & Associates.

Emma Hudson, Business & Economy Tourism Advisor, Hambleton District Council.
Ian Ashton, Managing Director, World of James Herriot Ltd.
Neil Jones, Technical Director, World of James Herriot Ltd.
Cllr Carl Les, Leader, North Yorkshire Country Council.
Debra Thornton,
Business & Operations Director
Malcolm Warne, Communications Officer, the office of Rishi Sunak MP.


Flavours of Herriot Country Awards supporter
Flavours of Herriot Country Awards supporter
Flavours of Herriot Country Awards supporter
Flavours of Herriot Country Awards supporter
Flavours of Herriot Country Awards supporter
Flavours of Herriot Country Awards supporter